A fully custom online store, powered by Shopify on the backend, launched with motorsport-driven brand authority and a live programmatic ad campaign from the moment the site goes live.
Six options have been researched and vetted for domain availability. The selected name will anchor the brand identity, domain registration, and all creative development that follows.
Five integrated deliverables that work together as a single revenue activation system — not a website build followed by a marketing plan, but both launched simultaneously.
Shopify functions as the backend engine — not as a storefront theme. The customer-facing site is built fully custom, meaning no theme purchase is required and no design constraints are inherited from Shopify's template ecosystem.
What separates this system from a standard agency relationship is a built-in creative and distribution advantage that most brands can't access at launch — motorsport-driven positioning layered directly into your programmatic ad stack from day one.
Motorsport imagery is stop-scroll effective in environments where industrial product creative blends in.
Two creative tracks serve as natural rotation, reducing ad fatigue while maintaining consistent reach.
Motorsport sponsorship signals credibility before a buyer ever lands on your store, reducing purchase risk.
Performance data most businesses don't have until month six — you have it from week one.
Of U.S. internet users reachable via programmatic display. Both tracks serve natively across desktop, mobile, and tablet.
U.S. CTV households reachable. Motorsport creative performs exceptionally in this high-attention, full-screen format.
Reaches buyers beyond the screen — at worksite kiosks, digital billboards, and during commute.
Project kickoff is Monday, May 18, 2026. Soft launch with live ad campaigns on June 19. Full go-live July 1, 2026 — when the $5,000/month ongoing program begins.
$10,000 deposit received, project begins. Name selection finalized, domain registered, brand brief locked in.
Logo creation, color kit, and foundational visual identity system delivered. All downstream creative built from this foundation.
Shopify backend configured, Storefront API connected, custom front-end development begins. No theme purchase required.
Motorsport visuals integration (e.g. driver suit, team apparel, or similar assets TBD), photo and video production, creative assets formatted for A/B ad deployment. Five blog articles written and press releases prepared.
Up to 1,000 contacts built, ICP aligned, and segmented. Internal store review and QA begins across all SKUs and product pages.
Full store and all creative assets presented for approval. Revisions incorporated. Campaign infrastructure loaded and tested.
Ad campaigns go live. Both A/B creative tracks activate across all programmatic channels. Final payment of $10,000 due. Press releases distributed. Real performance data begins accumulating.
11 days of live campaign data before full go-live. A/B results reviewed, audience segments refined, store performance monitored.
Store officially live. SEO indexing active. $5,000/month ongoing ads, content, and distribution program begins. First revenue event targeted.
A single investment covers the entire build, brand, content, and launch campaign. No surprises, no scope creep. Two payments tied to project milestones.
The Foundational program at $5,000/month begins July 1, 2026 — the official go-live date. Higher tiers are available immediately based on performance data from the June 19 soft launch. All tiers are all-inclusive: ad spend, content, management, strategy, and reporting.
Standard audience targeting, distribution, and optimization across active channels.
All-in: includes ad spend, management & strategy.
Expanded audience targeting, increased distribution, and multi-channel reach with enhanced content production.
All-in: includes ad spend, management & strategy.
Full-funnel targeting, maximum distribution, and advanced segmentation across all channels.
All-in: includes ad spend, management & strategy.
These are standard costs of running an eCommerce business — separate from the PMG investment. They're minimal at launch and scale proportionally with revenue.
Includes full Storefront API access required for the custom front-end. No theme purchase needed — design is built into development, not licensed from Shopify's template marketplace.
Standard Shopify Payments rate per transaction on the Basic plan. No additional transaction fees when using Shopify Payments.
Annual domain registration through GoDaddy or your preferred registrar. Selected during the name finalization step at kickoff.
Any approved Shopify apps required for specific operational functionality. Discussed and agreed upon before installation — no surprise charges.
The following questions will be covered during the May 18 kickoff call. Having answers ready — even rough ones — will allow us to move faster through the build phase and avoid downstream revisions. Items marked with a ★ are critical path items that directly affect build configuration.
Items marked ★ are critical path — answers to these directly affect how the Shopify backend, checkout flow, and tax configuration are built. Having these ready at kickoff on May 18 keeps the build on schedule for a June 19 soft launch.
Kickoff is Monday, May 18. Soft launch June 19. Full go-live July 1. The only thing standing between now and a live revenue system is a name, an approval, and a kickoff call.
Choose from the six proposed business names to lock in your brand identity. Domain registration follows immediately.
Approve this proposal and submit the $10,000 deposit. Build, brand, and content development begin within 48 hours.
Schedule a kickoff call to align on brand direction, product catalog structure, and timeline. We're ready to move fast.
Email nick@prospectmotorsports.com or reply directly to schedule your kickoff call.